Logicor delivers new UK warehouse for Hoek Flowers

The Dutch family business, which distributes to 52 countries worldwide, has taken Unit 10, totalling 2,346 sq ft on a new 5-year lease to serve its customers across the Midlands and Northern England. The West Midlands industrial estate is perfectly located close to the M5 and M6, providing an easy link to the wider UK motorway network.

Hoek Flowers, who recently won the Supplier of the Year Award at the British Florist Association Industry Awards in October, was founded by Peter Hoek, who started his career in the flower industry at 17. A real entrepreneur, having set a flower shop with his brothers in a small town in Holland, he set about expanding their customer base, driving his flowers to the South of France to sell to French tourists. While driving back with an ‘unprofitable empty truck’, he discovered local growers in France selling products not available back home. The buying of these local flowers became the base for the business, which has now been passed to his sons and has grown to become a web shop selling international flowers to an international customer base.

Fisher German and White Rose are retained agents for Logicor at Lye Valley Industrial Estate.