December 16, 2025 |
Paris, 16th December 2025 – Logicor, a leading owner, manager and developer of European logistics real estate, has redesigned and expanded its logistics platform in Houplines, located just a few kilometres from Lille and with immediate access to the A25 motorway. The objective of this transformation: to provide Smyths Toys, a major player in the toy retail sector, with a warehouse fully adapted to its storage requirements. Thanks to the extension delivered by Logicor, Smyths Toys now benefits from a unified and optimised platform offering nearly 50,000 sqm, allowing the retailer to operate under optimal conditions ahead of the holiday season.
As part of its strategy to internalise its logistics activities, the Irish toy and leisure specialist Smyths Toys recently chose to establish itself within Logicor Houplines Park under a long-term lease. Ideally located north-west of Lille on the A25, the park provides direct access to key motorway networks serving northern France and Europe. This strategic location enables Smyths Toys to ensure a smooth distribution of its products, both to its store network and for direct-to-consumer deliveries.
The site leased by Smyths Toys included, from the signing of the lease, the creation of an additional warehouse area. The extension carried out by Logicor has connected two existing buildings, forming a single complex of nearly 50,000 sqm. This 5,000 sqm ICPE-certified extension provides Smyths Toys with increased logistics capacity within a unified and optimised platform.
Laurent Dubos
Country Manager France
Logicor has been investing in the Houplines Park for the past ten years, with three buildings totalling nearly 110,000 sqm of logistics space. Smyths Toys now joins Heppner, a specialist in transport and logistics, already established on the site. Discussions are currently underway to welcome a third customer to the park in early 2026.
About Smyths Toys
Smyths Toys Group is a leading toy and leisure retailer founded in 1986 in Ireland. In 2018, the Group acquired Toys“R”Us stores in several European countries and, in 2022, took over the French PicWicToys store network. In France, Smyths Toys operates across the country with a network of 53 stores. Its toys and baby products are also available via its website: https://www.smythstoys.com. The brand offers a wide selection of toys and games for all ages, including popular brands, exclusive products and a broad range of nursery items.
About Logicor
Logicor is a leading owner, manager, and developer of European logistics real estate. As at December 2024, our portfolio of properties spans over 19 million square metres of warehouse space in key transportation hubs and close to major population centres, enabling us to support over 2,000 customers. We are headquartered in London and Luxembourg and have teams of people based across Europe. Our real estate and the strength of our network enable our customers’ goods to move through the supply chain and into society, every day. For more information visit www.logicor.eu
Service de presse - Logicor France
Agence Treize Cent Treize
Aurélie Caron / Alain N’Dong
Tél. : 01 53 17 97 13
E-mail : [email protected]
Logicor France
Sophie Aldbais-Houdoux
Responsable Communication & Marketing
Tél. : 07 89 48 71 74
E-mail : [email protected]